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Hebei State-controlled Food Co., Ltd. held the activity of "Initiating the Same Products, Inheriting the National Quintessence and Maotai Appreciation Conference"
In order to thoroughly implement the customer-oriented marketing service concept, comprehensively enhance the company's corporate culture, thoroughly implement the nine marketing concepts of Maotai, improve service efficiency, and make the national wine culture spread more widely, and the brand image is more prominent. On December 8, 2018, the country The food control company held a campaign in the Asia-Pacific Hotel in Shijiazhuang to promote the same product, inherit the national quintessence and Maotai tasting.
In the form of a promotional film, the event introduced the basic brewing process of Maotai and the basic knowledge of Maotai's crafts and wines. Moutai Xu Kuiqiang, manager of Maotai Marketing Company in Hebei Province, combined with typical cases to explain Maotai’s knowledge of “counterfeiting protection” and answered the customer’s misunderstanding and doubts about Maotai. The prize-winning and blind Moutai activities were also held at the scene.
In order to integrate Maotai into culture and let culture enter Maotai, this tasting food company also invited the loyal fans of Moutai--the teacher of Hebei Calligraphers Association Zhang Baotian and the Chinese painter Li Qinglin to be on the scene. With the inscription, it realizes the collision of wine and art, the fusion of wine and culture.
By holding this tasting meeting, the guests present have a deeper understanding of the knowledge of Moutai, not only practicing the nine marketing of Moutai, but also effectively spreading the Moutai culture and enhancing the customer experience. The guests' praise has fully enhanced the influence of Guokong Food Company.